In the dynamic world of digital, discover what sets you apart.
At 59th Parallel, we craft bespoke social media strategies that make your brand
unforgettable
and keep your audience coming back for more. With our boutique approach, every idea
is
tailored, every detail considered, and every campaign built for impact while
reflecting
the
essence of who you are.
Who We Are
Founded in 2017, 59th Parallel is a boutique digital marketing and image
consulting firm
redefining how talent and brands in entertainment, fashion, and lifestyle stand out. Our
mission is simple: innovate and elevate and never blend in. We don’t do boring. We don’t
do one-size-fits-all. Instead, we take a holistic approach that strengthens and sustains
your brand across every platform. From big names to breakthrough talent, we’ve
partnered across the industry to create brand presences that don’t just get noticed -
they’re unforgettable. Because in a world full of noise, we make sure yours is the voice
people remember.
Careers
At 59th Parallel, we work with some of the most influential artists and brands in the
entertainment, fashion, and lifestyle industry. From award-winning actors and production houses
to startups and IP creators, we help our clients leave a lasting impact on the industry.
Jump-start your career in the Parallel Universe!
Here, we don't just build brands, we build careers. Our team thrives in an entrepreneurial,
fast-
paced, and collaborative environment where every voice makes an impact. This isn't a place
where you clock in and blend in. This is where you grow, experiment, and shape the way stories
are told.
We seek individuals with excellent interpersonal skills, a unique aesthetic, and the confidence
to
share bold ideas. Curiosity, adaptability, and a willingness to take initiative matter just as
much
as creativity. Whether you're passionate about social media or design, what sets you apart is
your ability to think differently, work well in a team, and push projects forward with drive and
ownership.
What you'll get here: hands-on learning that goes beyond theory, real exposure to the
entertainment industry, and the opportunity to work on projects that actually move the needle.
You'll be mentored by a team that values collaboration as much as independence, and you'll
have space to test your ideas and build your skills. At 59th Parallel, growth doesn't just mean
adding skills — it means building influence and taking strategic ownership of projects that
matter. You'll make an impact on both the brands we handle and the team you work with,
helping drive the organisation forward.
Natasha Pal is the one steering the ship (and occasionally rocking it)
at 59th Parallel. With
over two decades of experience in PR and marketing, she has worked with some of
the
most recognized brands and individuals in India and beyond. Before founding the
agency, she held a senior role at Vaishnavi Corporate Communications, one of
India’s
largest PR firms, and later was CEO of Vitcom Consulting, a boutique agency
specializing
in entertainment and lifestyle.
Her portfolio is as diverse as it is iconic. She handled PR for brands like the
Tata
Group, Taj
Hotels, Resorts and Palaces, Star TV, Channel [v], Salvatore Ferragamo, NDTV
Imagine,
Westside, Raymond Ltd., Aston Martin, Marriott Hotels’ international portfolio,
and
Qatar
Airways. On the celebrity front, she’s shaped the journeys of trailblazers like
Priyanka
Chopra Jonas, spearheading her brand image as she transitioned onto the
international
stage across music, film, and television and Mrs. Nita Ambani, whose cultural
influence
speaks for itself. Whether its public relations or digital marketing, her work
has
always been
about creating presence with purpose.
At the helm of 59th Parallel, Natasha holds the title of “Chief Everything
Officer”
for good
reason. She balances strategy with creativity and seriousness with spirit,
making
sure every
project leaves a mark. Her leadership continues to position the organisation as
a
trusted
partner for individuals and brands looking to stay relevant to their audience.
Behind the
scenes, she is deeply invested in mentoring her team and fostering an
environment
defined by boldness, originality, and meticulous attention to detail.
Luca is 59th Parallel’s Chief Paw-ductivity Officer and the heart of our agency.
He
sits in
on team meetings, offers vibe-checks during recruitment, and brings his star
power
to our
social media reels. With his pawsitive energy and sharp instincts, Luca makes
sure
the
workplace stays welcoming, creative, and full of good vibes. He’s quick to sniff
out
tension and remind the team when it’s time for a stretch or a snack.
Beyond boosting morale, Luca contributes to the agency’s culture in subtle but
meaningful ways by keeping stress levels down and reminding us to “paws” for
what
matters. He helps set the tone for collaboration and keeps spirits high with
playful
antics
that spark laughter and creativity. His presence adds warmth, balance and a
little
mischief to even the busiest days.
At 59th Parallel, Luca isn’t just a mascot, he’s proof that a little wag can
turn a
ruff day
into a brighter one.
Sonali Mathias-Bachwani brings nearly 30 years of people wisdom to the table as
an
HR
leader and globally certified Master Trainer in Leadership. She held a senior
role
at
Colgate-Palmolive, where she shaped Learning & Development, Employee
Engagement, and Internal Communications. She has delivered 100+ training
programs
across Asia that helped business executives and senior leaders improve their
skills
and
create a lasting impact.
With expertise ranging from Performance Management to Capability Development and
Organizational Design, Sonali has worked with teams across industries to build
stronger
cultures and happier workplaces.
Now, as Head of HR at 59th Parallel, she leads the design of HR policies,
performance
systems, recruitment, and training programs ensuring the agency is powered by
top
quality talent that keeps raising the bar.
Dhartik Patel is the visual powerhouse at 59th Parallel, creating
design that is both eye-
catching and meaningful. With a diploma in Computer Graphics from Cambridge
University and a strong background in the marketing and advertising industry, he
is
fluent
in the language of visuals from brand graphics to creative photo and video
edits.
Skilled in Adobe Illustrator, Photoshop and Digital Marketing, Dhartik ensures
every
design
not only looks great but also works hard for the brand.
As Head of Design, Dhartik leads the design and video team and oversees the
agency’s
visual identity, maintaining the quality, consistency and impact of all creative
work.
Content Team:
Our content team is a group of versatile all-rounders who cover everything
from
client servicing
and copywriting to content creation and campaign strategy. They think about
the
bigger picture,
planning how each post, caption, and idea fits into a client's voice and
long-term
goals while
also diving into the day-to-day of execution. Whether it's writing,
brainstorming
fresh concepts,
coordinating with the design team, or managing on-ground shoots, they keep
projects
moving
and clients happy. Their mix of creativity and strategic thinking helps
ensure
the
content we put
out isn't just engaging, but purposeful too. They're the execution behind
our
big-picture thinking,
shaping ideas into content with impact.
Content Team:
Our content team is a group of versatile all-rounders who cover everything
from
client servicing
and copywriting to content creation and campaign strategy. They think about
the
bigger picture,
planning how each post, caption, and idea fits into a client's voice and
long-term
goals while
also diving into the day-to-day of execution. Whether it's writing,
brainstorming
fresh concepts,
coordinating with the design team, or managing on-ground shoots, they keep
projects
moving
and clients happy. Their mix of creativity and strategic thinking helps
ensure
the
content we put
out isn't just engaging, but purposeful too. They're the execution behind
our
big-picture thinking,
shaping ideas into content with impact.
Content Team:
Our content team is a group of versatile all-rounders who cover everything
from
client servicing
and copywriting to content creation and campaign strategy. They think about
the
bigger picture,
planning how each post, caption, and idea fits into a client's voice and
long-term
goals while
also diving into the day-to-day of execution. Whether it's writing,
brainstorming
fresh concepts,
coordinating with the design team, or managing on-ground shoots, they keep
projects
moving
and clients happy. Their mix of creativity and strategic thinking helps
ensure
the
content we put
out isn't just engaging, but purposeful too. They're the execution behind
our
big-picture thinking,
shaping ideas into content with impact.
Let's work together
Got an idea? We've got the team. Contact us at collaborate@59thparallel.co.in and
let's create something extraordinary together.
Who We Are
